Built an analytics layer for sales ERP
Data Sourcing and Management
- Data from Sales ERP (Enterprise DB systems)
Analytics
- Use of route optimization algorithms for optimizing sales performance.
- Sales vs Efforts analysis for delineating the criteria that lead to optimum performance of medical representatives. Combination of descriptive and predictive analytics to measure the brand and medical representative’s performance.
Visualization
- Visualize key metrics in operational, tactical and strategic dashboards (browser based) using BI tool (Tableau).
- Configure alerts to key people based on threshold values in the dashboards.
